Ad Operations Specialist
Permanent Employee, Full-time, Remote, EST Shift
Monthly Net Salary: $1,000 to $1,300
Job Summary:
We’re seeking a detail-obsessed, data-savvy Ad Operations Specialist based in Colombia, Venezuela, or Mexico to launch, monitor, and optimize paid-media campaigns across Meta, Google, TikTok, LinkedIn, and more. You’ll own flawless campaign execution—from pixel setup and QA to budget pacing and performance reporting—providing insights that drive real growth.
Responsibilities:
Campaign Launch & QA: Build, launch, and quality-check ads across Meta, Google, TikTok, LinkedIn, etc.
Tracking & Attribution: Configure pixels, conversion events, UTMs, and custom audiences; ensure tracking integrity and troubleshoot issues.
Budget & Pacing Management: Monitor spend, pacing, and delivery at the campaign and ad-set level to hit performance targets.
Testing & Optimization: Collaborate with growth and creative teams to run A/B tests on formats, copy, and audiences; flag issues early and adjust bids or budgets accordingly.
Reporting & Insights: Maintain dashboards, analyze KPIs (CTR, CPA, ROAS, LTV), and deliver weekly performance updates with actionable recommendations.
Industry Best Practices: Stay current on ad-tech trends, platform changes, and performance-media best practices.
Requirements:
2–4 years hands-on experience in digital ad operations or performance marketing.
Proficiency with Meta Ads Manager, Google Ads, and Google Tag Manager; familiarity with TikTok Ads and LinkedIn Campaign Manager is a plus.
Demonstrated ability to set up clean UTM parameters, pixels, and conversion tracking.
Strong analytical mindset and attention to detail—adept at spotting and resolving errors before they escalate.
Solid understanding of key performance metrics (CTR, CPA, ROAS, LTV) and budget pacing.
Experience collaborating cross-functionally with growth strategists and creative teams.
Thrive in fast-moving environments; excellent prioritization and communication skills.