AI-First Creative Brand Strategist

Permanent Employee, Full-time, Remote, PST Shift
Monthly Net Salary: ₱60,000 to ₱80,000

Job Summary:

We’re seeking an AI-native Creative Brand Strategist who operates at the intersection of premium branding and performance marketing. You’ll leverage cutting-edge AI tools and persona insights to generate 10–12 creative briefs per week and 75+ ad variations monthly—fueling Meta, YouTube, and email campaigns while steering brand storytelling and measurable growth.

Responsibilities:

• Produce 10–12 data-driven creative briefs each week, aligned with personas, product launches, and the brand calendar.

• Use GPT-4, Midjourney, and other AI platforms to ideate concepts, craft scripts, and create mood boards or visual references.

• Collaborate with Motion / Pencil Pro teams to build and iterate 75+ modular ad assets per month.

• Partner with Paid Media, Email, and UGC teams to align hooks, angles, and messaging across channels.

• Maintain a live creative-performance dashboard tracking hook rate, CPA, ROAS, and learnings.

• Lead weekly creative reviews—extract actionable insights and refine briefs for continuous improvement.

Requirements:

• 4+ years in creative strategy or performance copywriting for DTC brands.

• Demonstrated success scaling premium-oriented, high-velocity creative for Meta and YouTube.

• Hands-on expertise with AI tools (ChatGPT/GPT-4, Midjourney, Motion, Airtable automations, etc.).

• Strong grasp of luxury or premium brand voice—especially targeting Gen X, family-driven consumers.

• Proven ability to distill data into compelling storytelling and actionable creative guidelines.

• Analytical fluency; comfortable interpreting performance metrics to inform creative pivots.