What Online Shopping Can Teach Us About Recruitment: The Keyword Effect

“Wireless Bluetooth Earphones Noise Cancelling In Ear Headphones with Mic Waterproof Sport Gym Running Earbuds”

Have you bought one of these yet? 🛒

They aren’t “clean” product titles like you’d see on a global brand’s website. Instead, they’re keyword-packed strings of every possible variation a shopper might type.

But it works because more keywords → the easier to find → the more sales.

Recruitment isn’t so different.

✅ Employers: If your ATS/AI only matches exact keywords, you could be filtering out your best candidate.
✅ Applicants: If you’re ignoring job posts just because the title doesn’t match, you could be missing your dream role.

Here’s an article about how online shopping keywords can change the way we think about recruitment. Check it out here 👇

At Elite Talent Recruit, our mission to find the right people and connect them with the right company allows us to view recruitment in creative ways. When you’re doubting the effectivity of your current strategy, feel free to tap into our skill set 💪📩