Head of TikTok & Affiliate Marketing

Permanent Employee, Full-time, Remote, PST Shift

Job Summary:

We are seeking a Head of TikTok & Affiliate to own TikTok and affiliate marketing as revenue-driving channels for a direct-to-consumer gifting brand. This is a hands-on leadership role responsible for channel strategy, creative execution, creator and affiliate partnerships, paid amplification, TikTok Shop, and overall commercial performance.

The ideal candidate has proven experience growing TikTok and affiliate programs for DTC e-commerce brands and is comfortable building processes, testing quickly, and making decisions based on revenue, CAC, ROAS, and contribution margin.

Responsibilities:

  • Own the overall strategy and commercial performance of TikTok and affiliate channels

  • Develop and manage the organic TikTok content strategy and publishing cadence across brand accounts

  • Manage TikTok Shop, including catalog, promotions, LIVE initiatives, and affiliate seller programs

  • Oversee paid TikTok amplification, including Spark Ads, whitelisting, creative testing, and campaign scaling

  • Build and manage a high-volume creative pipeline across UGC creators, in-house production, briefs, hooks, formats, and rapid creative iteration

  • Monitor TikTok trends, sounds, and emerging formats and translate relevant opportunities into content and product decisions

  • Recruit, onboard, activate, and maintain relationships with creators and affiliates at scale

  • Keep affiliates engaged and active within the affiliate network and identify new partnership opportunities that can drive incremental growth

  • Develop affiliate commission structures, tiers, incentives, and activation strategies

  • Manage relationships with publishers, voucher partners, content sites, and other affiliate partners

  • Manage the affiliate platform and program operations, including fraud monitoring and margin management

  • Plan creator and affiliate campaigns around seasonal and peak gifting periods

  • Track affiliate performance, identify what is converting, and continuously adjust the program based on results

  • Own channel forecasting and budgets and provide regular reporting on revenue, CAC, ROAS, and contribution margin

  • Partner closely with product and operations teams to align demand generation with inventory, production, and fulfillment capabilities

  • Build scalable processes and workflows for TikTok and affiliate operations

  • Support the development and management of a small team as channel needs evolve

Requirements:

  • Proven experience owning TikTok as a revenue channel, with measurable commercial results

  • Hands-on experience with TikTok Shop is strongly preferred

  • Demonstrated experience building and running an affiliate marketing program, including creator recruitment, activation, relationship management, and performance optimization

  • Experience with DTC e-commerce, preferably within a physical-product business with COGS, inventory, and fulfillment considerations

  • Strong understanding of organic TikTok, paid social amplification, creator marketing, UGC, and affiliate commerce

  • Strong creative judgment with the ability to develop briefs, provide actionable creator feedback, and identify effective hooks and formats

  • Experience managing budgets and evaluating channel performance using revenue, CAC, ROAS, and contribution margin

  • Hands-on experience with Shopify, TikTok Shop Seller Center, TikTok Ads Manager, Klaviyo, GA4, and spreadsheet-based reporting

  • Experience with affiliate platforms such as Awin, Impact, Refersion, ShareASale, or similar

  • Strong analytical and commercial skills with the ability to make data-driven decisions and optimize programs based on performance

  • Comfortable building processes and operating independently in an environment without a fully established playbook

  • Experience in gifting, personalization, print-on-demand, or another highly seasonal product category is a plus

  • Experience managing a Q4 peak period within a product-based business is a plus

  • Video editing skills or the ability to create rough edits for rapid testing is a plus

Apply now