Senior Performance Creative Manager

Permanent Employee, Full-time, Remote, PST Shift

Job Summary:

We are seeking a Senior Manager, Performance Creative to lead paid creative strategy, testing, and production across Meta, TikTok, YouTube, Snapchat, and emerging platforms. This role focuses on developing high-performing creative strategies that combine customer insights, direct-response principles, and performance data to drive growth.

The ideal candidate is a data-driven creative leader with strong DTC e-commerce experience, proven team management skills, and a hands-on approach to creative strategy and optimization.

Responsibilities:

  • Lead performance creative strategy and testing roadmaps across paid social and emerging platforms

  • Translate business goals, customer insights, and performance data into creative concepts, messaging angles, and actionable briefs

  • Develop structured creative testing programs across hooks, formats, offers, audiences, and funnel stages

  • Analyze creative performance using metrics such as CTR, CVR, CPA, CAC, ROAS, hook rate, and hold rate

  • Identify winning creative concepts and recommend opportunities to optimize, refresh, or scale

  • Manage creative production planning, testing volume, and refresh schedules based on campaign performance and creative fatigue

  • Develop customer personas and messaging frameworks using reviews, surveys, CRM insights, and market research 

  • Build efficient workflows for creative briefing, asset management, reporting, and knowledge sharing

  • Lead and mentor creative strategists, designers, editors, and other production talent

  • Collaborate with Paid Media, Product, Lifecycle, Data, Brand, and external creative partners

  • Leverage AI tools and emerging creative trends to improve research, ideation, testing, and production workflows

Requirements:

  • 7+ years of experience in performance creative, direct-response marketing, growth marketing, or DTC e-commerce

  • Proven experience managing paid creative strategies across Meta, TikTok, YouTube, and other advertising platforms

  • Strong understanding of direct-response creative principles, including hooks, messaging, offers, formats, and CTAs

  • Experience developing structured creative testing programs and analyzing performance metrics

  • Ability to translate customer insights and performance data into creative briefs and production plans

  • Experience managing creative production pipelines, refresh schedules, and testing workflows

  • Previous experience leading or mentoring creative strategists, designers, editors, or similar teams

  • Proficiency with Meta Ads, TikTok Ads, YouTube Ads, Snapchat Ads, Google Analytics, and Excel/Google Sheets

  • Experience with attribution platforms, creative project management tools, and asset management systems

  • Hands-on experience using AI tools for creative research, ideation, analysis, or production

  • Strong analytical, organizational, communication, and cross-functional collaboration skills

  • Experience in beauty, wellness, health, personal care, or other high-consideration DTC categories is preferred

  • Experience with subscription products, landing-page optimization, or building creative teams and processes from scratch is a plus

Apply now