Walmart Advertising Specialist

(Walmart Connect)

Permanent Employee, Full-time, Remote, EST Shift
Monthly Net Salary: Up to $1,800

Job Summary:

We are seeking an experienced Walmart Advertising Specialist (Walmart Connect) to manage and scale advertising campaigns on Walmart Marketplace. This role focuses on driving profitable growth through structured campaign management, performance optimization, and strategic advertising initiatives.

The ideal candidate has hands-on experience with Walmart Connect, understands Walmart’s advertising ecosystem, and can independently manage campaigns while continuously improving ROAS and overall marketplace performance. This role may be structured as part-time or full-time depending on experience.

Responsibilities:

  • Manage and optimize Walmart Connect advertising campaigns across the Walmart Marketplace

  • Build, launch, and structure Sponsored Products campaigns aligned with catalog strategy

  • Conduct keyword research and competitor analysis to identify growth opportunities

  • Monitor key performance metrics including ACOS, ROAS, conversion rate, and ad spend efficiency

  • Adjust bids, budgets, targeting, and campaign structures to improve performance

  • Identify new advertising opportunities to expand reach and increase revenue

  • Collaborate with internal teams to align advertising strategy with product catalog and promotions

  • Provide regular performance reporting with insights and recommendations for improvement

Requirements:

  • 2+ years of experience managing Walmart Connect advertising campaigns

  • Proven experience optimizing and scaling Walmart Marketplace advertising performance

  • Strong understanding of Walmart advertising structure, campaign setup, and algorithm behavior

  • Experience managing ROAS, ACOS, and profitability-focused advertising strategies

  • Strong analytical skills with the ability to interpret campaign data and performance trends

  • Ability to work independently and manage campaigns end-to-end

  • Experience managing Amazon PPC campaigns preferred

  • Familiarity with advertising tools such as Pacvue, Perpetua, Teikametrics, or similar platforms preferred

  • Experience working with growing marketplace or e-commerce brands preferred

Apply now